The K Club — Private Proposal

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MaverickSocial
The K Club
Straffan, Co. Kildare — Est. 1832
Time to Play
A proposal for content production and social media,
prepared by Maverick Social
Content Strategy · Content Production
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A video for every corner of the estate.

Properties like Gleneagles have established the benchmark: video woven into the landing page and into each individual tab of their website, so that every section of the guest experience has its own moving image before a single enquiry is made. We would shoot the content that powers that experience for The K Club — a dedicated film for each section of the estate, each one made with the care the subject deserves and the standard the brand demands.

Stay. Dining. Golf. Spa. Activities. Corporate. Weddings. Each tab gets its own treatment — its own pace, its own character, its own reason to make the right visitor stop scrolling. Together they form a complete moving portrait of the estate, working quietly in the background of every page a potential guest lands on.

Stay A comprehensive look at The K Club’s accommodation. The Curragh Suite, the Riverside Rooms, and the Lodges — each filmed with the care required to show not just a room, but what it feels like to wake up inside one.
Dining Six distinct food and beverage experiences, each with its own character. The Barton Grill. Blue Martini. Afternoon Tea. The Henry Lounge. The Palmer. South Dining. Filmed to show the difference between them — and what each one means at the right moment of the day.
Activities The estate beyond the walls of the house. Family walks along the Liffey, falconry on the lower lawn, archery in the walled garden. Every activity filmed in a way that makes the right guest understand it was made for them.
Golf Palmer North and Palmer South in the way they deserve to be seen — early morning light, the stillness of a fairway before the dew has lifted, the particular quiet of a round with nowhere else to be. Not a drone shot of a green. The feeling of being on it.
Spa An unhurried exploration of the K Spa — the thermal suite, the treatment rooms, the indoor pool, the Revive Garden. Content that makes the viewer want to be there before they have finished watching.
Corporate The event spaces and meeting rooms of The K Club at their best. Boardrooms that feel like country houses. Banqueting rooms that carry a different kind of weight. Filmed for the person making the decision, not the person attending.
Wedding The K Club as a wedding venue. The rooms, the grounds, the Liffey at dusk, the Georgian facade in the last light of an Irish afternoon. Every shot chosen to make someone close their laptop and pick up the phone.
Offers The brand hero film — the single piece that holds the full breadth and ambition of the estate, and serves as the entry point to The K Club’s seasonal proposition.
About Drone sequences of the estate’s approach, the house in its landscape, the River Liffey from above. The 550 acres as they read from the air — the kind of opening that tells a visitor exactly where they have arrived.
Vouchers A curated compilation drawing from the full body of work. A single piece of content that holds the breadth of the resort and stands alone as a gift proposition.

Ten sections. Each one earned. Not content about The K Club — content that feels like it.

All footage captured across the shoot days can also be cut into short-form videos optimised for social — Reels, Shorts, and vertical content built from the same material, at no additional filming cost. These are priced at an edit-only rate and can be commissioned in any volume. The more cuts, the lower the per-unit cost. If this is of interest, we are happy to quote based on the number of edits required.

What The K Club will leave with.

Across the shoot block, we will produce three distinct categories of finished content — each serving a different part of the guest journey, from first impression to repeat visit.

01
Tab Films

One 10–15 second video for each section of The K Club website — Stay, Dining, Golf, Spa, Activities, Corporate, Weddings and beyond. Each film is designed to sit inside its own tab, giving every part of the guest experience a moving image before a single enquiry is made.

02
Hero Film

One brand hero film drawing on the full breadth of footage captured across the shoot — cutdowns of every corner of the estate, combined with specific moments shot expressly for the hero. The single piece that holds everything together and makes the case for The K Club before the guest has read a word.

03
Social Films

One short-form social video per location across the estate — 30 films in total, cut for Reels, Shorts, and vertical formats. Shot within the same days at no additional filming cost and priced at an edit-only rate, these give The K Club a complete library of social content from a single shoot block.

Cost assumption: half a day of edit per location across 30 locations gives a total of 15 edit days at a rate of €868 per day — €13,020 in total for the full social library.

Talent, casting, and continuity.

Models will feature throughout the shoot. To ensure the video work sits in close continuity with The K Club’s existing photography, we will draw from the talent used in previous shoots rather than introducing new faces. The same stylist will be engaged across both disciplines, so that wardrobe, styling, and overall aesthetic remain consistent from still to moving image.

This continuity matters. When a guest moves between the website’s photography and its video content, they should feel they are inside the same world — the same light, the same sensibility, the same standard. Casting and styling from a shared reference point is the most direct way to guarantee that.

K Club management and staff will also feature where appropriate — in dining, spa, and guest-facing contexts where their presence adds warmth and authenticity that talent alone cannot replicate.

Pre-production

As a baseline, each shoot day requires a minimum of two days of pre-production time from both a producer and creative director — covering location prep, talent briefing, shot-list development, and logistics. The more shoot days selected, the greater the efficiencies: crew, casting, and planning costs can be spread across the block rather than repeated for each day in isolation, which brings the per-day rate down meaningfully. We are happy to provide a finalised quote once there is a clearer picture of how many days are being considered.

Eight days. Every corner of the estate.

The shoot is structured across eight days, each planned around a distinct set of scenes, spaces, and stories. Select the days that align with your priorities — the investment figure below will update accordingly.

As a minimum, this project requires 10 days of pre-production at a rate of €868 per day — a baseline commitment of €8,680 regardless of which shoot days are selected. This covers location recce, shot-list development, talent briefing, wardrobe and HMU preparation, and all production logistics ahead of each day on the ground.

Day Locations Crew Talent Pre-production Wardrobe / HMU Edit Cost Casting Cost Total Cost
Day 01
Stay — Conference
Curragh Suite, Meeting rooms, Drawing Room, Foyer, Lodge, Wedding Venue Director, Producer, DOP, Assistant No models / HMU / Stylist 2 days 3 days €8,549.00 €8,549.00
Day 02
Stay — Activities
South Dining, Fishing, River Walk, Kids games, Falconry Grandparent couple, 30s couple, children ×2 €16,093.40 €8,100.00 €25,003.40
Day 03
Activities — Dining
Palmer North, Bike trip, Riverside suite, Henry Lounge, Blue Martini Grandparent couple, 30s couple, children ×2 €18,957.80 €8,100.00 €28,953.58
Day 04
Activities — Dining
Horse riding, Clay pigeon, Tennis & Padel, Barton Grill 30s couples ×2 €15,763.40 €3,700.00 €21,039.74
Day 05
Activities — Golf
Archery, Arrival sequence, Golf, Palmer North 19th Hole 30s couple, 2× men €13,262.00 €3,300.00 €16,892.00
Day 06
Spa — Dining
Revive Garden, Ash Suite, Salt Suite, Pool & Spa, Afternoon Tea 3× girlfriends (local) €13,413.80 €1,500.00 €15,063.80
Day 07
House Pretties
Lodge, Wedding Venue, K World Experience, Pick-ups 2× children €8,459.00 €500.00 €9,804.90
Day 08
Drone Day
Approach & avenue, Estate, Golf courses, Trackman Range €6,549.00 €7,203.90
No days selected
Pre-production (minimum 10 days) €8,680
Production €0
Casting & Modelling €0
Total Investment €8,680

These figures are based on engaging the same models, stylist, and senior directors and crew across the full shoot block — a belt-and-braces approach that guarantees consistency and quality at every stage. There are of course savings to be made depending on the scope selected, and we are happy to discuss fees in more detail once we have a clearer picture of exactly what the client wants from the shoot.

MaverickSocial
Ruairi Sparks — Head of Production, Maverick Social
ruairi@mavericksocial.com